THE IMPORTANCE OF UNDERSTANDING IDENTITY AND BRANDING
Before you order a new logo design, try to provide an answer to every question in this planner. In order to create a fully original logo, designed to represent your company’s ideas and philosophy, we need your help to understand the specific requirements of your business. The result will be a meaningful and professional logo created according to your exact specifications.
YOUR LOGO SHOULD CONVEY YOUR BUSINESS’S ESSENCE
Your new logo design should convey an idea of what your business is about. It should represent the best competitive advantage of your business, and why your customers should choose to do business with you. Understanding your business philosophy is critical to representing a company through an image – your new logo. Your first step should be to select the appropriate logo style, according to your industry, marketing strategies and personal preferences. Think about the priorities of your business to help you to choose an appropriate logo style:
- A simple and clean logo is very easy to remember and print.
- A traditional approach is very useful if you are trying to establish a strong corporate identity.
- A modern logo is very eye-catching.
- A high-tech logo emphasizes the innovative nature of your technology-based business.
- A corporate logo conveys the idea of a stalwart and trustworthy company.
YOUR COMPANY NAME UP IN LIGHTS
Your logo design should include your company name in an easily-readable and distinctive way. That’s one of the most important logo elements to introduce your company to new customers.
Hopefully, we’ve given you some food for thought as you complete this planner and embark on one of the most exciting – and the single most important – steps in creating your company’s identity. So let’s get started!
PLEASE KEEP IN MIND THAT THE COMPLETION OF THIS FORM IS NOT A CONTRACT! This form will be used to help Pixelita Designs better understand your design needs.
NOTE: We realize this form may be lengthy and time consuming, but the end result is that we will both have a better understanding of your design needs. Please plan to spend about 30 minutes to one hour completing this form. You can always save your work and return to it later. A special link will be emailed to you so that you can resume completing the form right where you left off.