Frequently adding new content to your website is a critical component to your marketing plan. More content means more opportunity to be found online and getting more pages indexed in the search engines for a wider set of keywords. Building your website using a content management system such as WordPress or Drupal allows you and/or non-technical employees to easily add new content, including new web pages and a blog.
How do you know when it’s time to think about a website redesign? And what things should you consider for that process?
If your website is performing its job, it should be bringing traffic to your site that will purchase your services or products. Use the handy checklist below to analyze your own company website to see how it’s actually performing.
Define Your Ideal Lead/Client/Customer
Define the criteria that helps you determine an ideal lead from a so-so or bad one. If you market and sell to other businesses, describe the type of company. If you market and sell to consumers, define criteria that describe the individual. You may have multiple client profiles that are ideal. If you do not know what these criteria are, you should take educated guesses. Over time, you will be able to refine your profile based on data.
- □ Industry
- □ Sells to?
- □ Number of employees
- □ Location
- □ Years in business
- □ Job Title
- □ Other: ____________________
Competitive Benchmarking
Gather data about your competitors in order to uncover successful strategies you can emulate as well as how you can beat your competition where they’re weak. Are they are using social media? Is their blog effective? How strong is their SEO? In the first row, enter your own company’s information for comparison. Below that, enter the information for your competition.
Competitor’s Website
- □ Website Grade: _____
- □ Search Rank: _____
- □ Pages in Google: _____
- □ Traffic Rank: _____
- □ Inbound Links: _____
- □ Blog Grade: _____
- □ Twitter Grade: _____
- □ Facebook Grade: _____
Review Your Website
Are there any pages you should add? Look at your competitors’ websites for ideas.
Audit Your Site’s Content
Reference the list below to identify what pages you should add. List additional pages too.
- □ About Company
- □ Management Team
- □ Company News
- □ Careers
- □ Resources
- □ Customer Testimonials
- □ Partners
- □ Product and Services
- □ Industries Served
- □ Other: ____________________
Need a site redesign? Then look no further than Pixelita Designs for your next website project. Contact us today for a free quote.
Joni Mueller has been designing web sites for hire since 2003, when she first blew up her web host’s server by insisting on running Greymatter. Since then, Joni has designed for Blogger and Movable Type, TextPattern, WordPress and CMS Made Simple. She lives with her cat and shoe collection in a bucolic old section of Houston called Idylwood. For some strange reason, Joni likes to refer to herself in the third person. When she’s not working on web design, she’s ordering lawyers around. And blogging about it. Or both.
This is really very good checklist for SEO audit. Thanks for your post.